Four commercial assessments. One methodology.

A CTI assessment applies the Commercial Transformation Index methodology to one organisation and returns what the available evidence supports. CTI Assessments come in four routes: the Free Website Audit, the In-Depth Website Audit, the Commercial Maturity Assessment and the Full CTI Audit. They share one methodology and differ in the question they answer, the evidence they rest on and what the result can legitimately establish.

Choose by the question, not by size. To see what buyers, search engines and AI systems can already establish from your website, run the Free Website Audit. To learn why the website is limiting commercial performance and what to change first, take the In-Depth Website Audit. To locate a constraint across all ten domains from observed evidence and your own account, take the Commercial Maturity Assessment. When a decision has to rest on validated evidence, commission the Full CTI Audit.

Both read publicly observable evidence about the same three domains: Website, and the ICP and Positioning signals it carries. The Free Website Audit measures the public signals automatically and returns observed findings, strengths, constraints and priority actions. The In-Depth Website Audit examines the same evidence in depth, adds deeper commercial interpretation and observed AI visibility, and returns why the website is limiting performance and a sequenced order of change.

Both cover all ten CTI domains; the evidence differs. The Commercial Maturity Assessment combines observed website evidence with what you report about the systems that cannot be seen from outside, so its maturity position is indicative. The Full CTI Audit reviews the supporting evidence, assesses its structured criteria on a 250 point scale and analyses the dependencies between domains, so its band and score are validated.

The Free Website Audit and the In-Depth Website Audit use observed evidence only. The Commercial Maturity Assessment uses observed and self-reported evidence. The Full CTI Audit uses validated CTI evidence, with observed, self-reported and source-specific evidence alongside it. Every result labels the class each finding rests on.

Observed evidence is what can be established from public sources without anything being provided by the organisation: the public website, the signals it carries and how machines read it. It is the class both website audits rest on. It establishes what is visible, and it cannot establish how the commercial system behind the website operates.

Self-reported evidence is what a participant states about how their commercial systems operate. It reaches the domains that cannot be observed from outside, which is why the Commercial Maturity Assessment relies on it. It is presented as self-reported, never as audited fact, and the result built on it is labelled indicative.

Validated CTI evidence is evidence that has been reviewed in a Full CTI Audit rather than accepted as stated. It is the highest CTI confidence tier and the only class that supports a validated Commercial Maturity Band and CTI score. Review is what allows a result to be relied on by somebody outside the organisation.

Source-specific evidence is external market, economic and sector information used to frame a finding. Its confidence depends on the source and its provenance, which is why it is labelled separately. It sets context around an assessment; it never establishes a finding about the organisation on its own.

The Free Website Audit and the In-Depth Website Audit are automated: the analysis runs as soon as the business details and website address are provided. The Commercial Maturity Assessment is self-paced and completed at your own speed. The Full CTI Audit is assessor-led and evidence-reviewed, so its schedule is scoped with you rather than set by a form.

Only the Full CTI Audit. A CTI score is the numerical result produced under a defined assessment mode from reviewed evidence across all ten domains, on a 250 point scale. The Free Website Audit and the In-Depth Website Audit return findings and priorities, and the Commercial Maturity Assessment returns an indicative maturity position, not a score.

The Free Website Audit and the In-Depth Website Audit. Each reads the public website as a buyer, a search engine and an AI system would, together with the customer and positioning signals it makes visible. Neither asks for internal data, and neither estimates the domains it cannot observe.

Yes, and the free route is the usual starting point. The evidence a Free Website Audit collects is the starting evidence for the In-Depth Website Audit, and a constraint identified in a lighter route becomes a line of enquiry in a deeper one. What does not carry over is the evidence class: a finding stays observed or self-reported until an assessor reviews the material behind it.

Assessments run in the CTI assessment environment, and the result belongs to your organisation. It is not sold or shared with another organisation. Assessment evidence contributes to published CTI intelligence only in aggregate, within cohorts large enough that no single organisation can be identified. The privacy notice sets out the rules in full.

You hold a result that states what the evidence supports and what it cannot establish. The findings say whether the constraint is visible from outside or sits deeper, which is what decides the next route. Where a website audit points past the website, the Commercial Maturity Assessment covers all ten domains; where a decision needs a validated position, the Full CTI Audit reviews the evidence.