Menu

Working with the Commercial Transformation Index

Measure commercial capability across organisations, programmes and markets.

CTI is applied to one organisation, to a cohort, to a membership, to a sector and to a whole programme population. Applying the same methodology to every participant is what turns a set of separate assessments into evidence about the group: a comparable baseline, the constraints that recur, and a measurement later work can be read against.

How a population is measured
PARTICIPANTS METHOD EVIDENCE PATTERN USE Target support Research Reassess

Illustrative structure. No measured data, no distribution and no organisation appears.

Why population work is different

One organisation gives you a diagnosis. A population gives you a pattern.

An assessment of one business answers a question about that business. Assessing two hundred of them separately, by different people asking different questions, produces two hundred opinions that cannot be added together.

The methodology is what makes the difference. Apply one method, one domain structure and one set of evidence rules to every participant, and the individual readings aggregate into something no single assessment can produce: where capability sits across the group, which constraints recur, which segments carry which problem, and what actually moved when it was measured again.

What a defined population produces

Six things you get from a population that you cannot get from one assessment.

Each of these is a property of measuring many organisations by one method rather than of measuring any particular organisation well. They are the reason a programme, a membership body or a research team commissions across a group rather than one at a time.

  • Distribution

    Where capability actually sits

    One assessment tells an organisation where it stands. A population tells you how capability is spread across it: how many participants operate at each level of commercial maturity, and how far apart the ends of the group are.

  • Domains

    Which domains are weak across the group

    Ten commercial domains are assessed for every participant. Reading them across the population shows which are consistently weaker, which is a different and more actionable finding than knowing that one company struggles with one of them.

  • Constraints

    The constraints that recur

    A constraint in one organisation is a finding about that organisation. The same constraint appearing across a population is a finding about the population, and it is usually the one worth funding.

  • Segments

    Which groups carry which problem

    Segmenting by sector, size, market or any dimension the population supports shows that the constraint is rarely evenly distributed. Support aimed at the average participant frequently misses every actual one.

  • Change

    What moved, and what did not

    Reassessment under the same methodology version produces a change view rather than a second opinion. Movement between maturity bands, domains that improved, and constraints that persisted are all readable against the original baseline.

  • Provenance

    Evidence that survives being questioned

    Every reading carries the class of evidence behind it, and every aggregate carries its population, its period and what it cannot establish. That is what allows a population finding to be used in a decision somebody else will scrutinise.

A long factory floor with structural columns receding into the distance.

Government and public programmes

How a government programme measures commercial capability across businesses.

A government programme measures commercial capability across its participants by applying one commercial methodology to every organisation in the population, assessing each across the ten commercial domains, and aggregating the results into a view of the group. Because the method is fixed in advance, the aggregate describes the population and a later reassessment measures change rather than asking a different question.

Departments and agencies, economic development programmes, publicly funded business support, regional commercial capability initiatives, innovation and growth programmes, industry support programmes and cohort interventions all face a version of the same problem: the programme is accountable for commercial outcomes across a population it can describe demographically and cannot describe commercially.

Participant surveys report confidence. Delivery reporting counts activity. Neither establishes whether the commercial systems inside those organisations are capable of converting the support into value, or which constraint is stopping them. A commercial baseline answers that, and it answers it in a form that can be measured again.

The measurement is independent of the intervention. CTI establishes where commercial capability sits and which constraints recur; what support to fund, and who delivers it, remains the programme owner's decision. That separation is what allows the evidence to be used to choose an intervention rather than to justify one that was already chosen.

What a programme can measure

  • A common commercial methodology applied to every participant, so results compare
  • A comparable commercial baseline across the participant population
  • Commercial maturity, assessed across the ten commercial domains
  • The commercial constraints that recur across the cohort
  • Segmentation by sector, size, market or any dimension the population supports
  • Where support would change the most, and in what order
  • Movement over time, measured against the original baseline
  • Aggregate commercial intelligence about the population, with its provenance attached

The programme model

From a defined population to evidence of what moved.

The sequence a programme follows, and the reason each step sits where it does. It is deliberately not a procurement structure: the same eight steps hold however a programme chooses to contract for the work.

  1. 01

    Define the population

    Which organisations the programme covers, and on what basis they are in it. A population that is defined after the results are known is not a population.

  2. 02

    Establish the commercial question

    What the programme needs to know, and what decision it informs. This decides the assessment route and the depth of evidence required.

  3. 03

    Assess participating organisations

    Every participant is assessed under the same methodology version, across the ten commercial domains, with the evidence class recorded against each reading.

  4. 04

    Aggregate comparable evidence

    Individual readings aggregate into a population view. Because the method was identical, the aggregate describes the group rather than averaging incompatible opinions.

  5. 05

    Identify the recurring constraints

    Which domains are weak across the cohort, which dependencies repeatedly fail, and which segments carry which constraint.

  6. 06

    Target support and intervention

    The evidence shows where support would change the most. What that support is, and who delivers it, stays the programme owner’s decision.

  7. 07

    Reassess

    A second reading under the same methodology version shows movement against the baseline rather than producing an unrelated second opinion.

  8. 08

    Report the aggregate

    Where the programme agrees and the evidence supports it, aggregate findings can be published or reported, describing the population and never a named participant.

What a programme receives

Eight outputs, and the boundaries around them.

What any given programme receives is set by its scope and by the consents in place. The list below is what the methodology can produce; the three limits beneath it are what it does not produce, whoever commissioned the work.

01 Organisation-level results, to authorised recipients

Each participant receives its own assessment result. Whether the programme also receives it is a matter of what that participant has authorised, not a default of taking part.

02 A cohort commercial capability profile

How commercial capability is distributed across the participant population, read across the ten commercial domains and the dependencies between them.

03 Commercial Maturity Band distribution

How participants are spread across the six Commercial Maturity Bands, from Critical to Optimised, under the assessment route the programme commissioned.

04 Recurring constraints and domain patterns

Which constraints appear repeatedly, which domains are consistently weaker, and which dependencies between domains are failing across the group.

05 Segmentation and intervention priorities

The population divided along the dimensions it supports, with the order in which constraints are worth addressing in each segment.

06 A reassessment and change view

Where the programme repeats the measurement, movement against the original baseline: what improved, what held, and what did not move.

07 Provenance and evidence-class context

The class of evidence behind every reading, the population behind every aggregate, the period covered and what the findings cannot establish.

08 Source-specific research, where it applies

Where the programme itself is the source of a defined population, analysis of that source is published as source-specific evidence attributed to it.

What a programme does not receive

  • Individual participant results as a matter of course. A participant's result belongs to that participant, and it reaches the programme only where that organisation has authorised it.
  • Publication of any named organisation's position. Aggregate reporting describes the cohort, and a figure appears only where the population behind it clears the Commercial Transformation Index cohort suppression rules.
  • A comparison between results produced under different assessment routes. The routes rest on different evidence, and no conversion between them is published.

Discuss a programme with CTI

Research organisations and universities

How a research organisation collaborates on commercial capability research.

The methodology, the ten-domain model, the evidence classes and the publication rules are published, so a research team can examine and apply the framework without commissioning anything. Collaboration is normally built around a defined population and a defined commercial research question, inside the consent and provenance rules already in force.

Commercial maturity is measurable, comparable across organisations and readable over time, which makes it a usable research object rather than a description. Cohort studies, sector and regional capability, longitudinal measurement and analysis of a defined external source are all structures the framework supports, and each one produces findings that carry their population, their period and their evidence classes into publication.

What collaboration can cover

  • Commercial maturity research across a defined population
  • Cohort studies, and sector or regional commercial capability
  • Research questions posed against the ten commercial domains
  • Longitudinal measurement using one methodology version
  • Source-specific intelligence, attributed to the source it analyses
  • Methodological collaboration on how commercial capability is measured

What it does not include

  • Raw participant data, or identifiable records of any assessed organisation
  • The criterion architecture, scoring anchors, weighting or aggregation logic
  • Unrestricted access to the CTI evidence base
  • Automatic co-authorship of published findings
  • Any claim that a collaboration academically validates the framework

Collaboration preserves participant privacy, the separately recorded research-use consent, the evidence-class rules, provenance, and the boundary around the proprietary part of the method. Publishing the arithmetic would let a result be engineered rather than earned, which is the reason that boundary exists rather than a commercial preference.

Discuss research with CTI

Technicians handling a large component in a clean production environment.

Chambers, membership and industry bodies

How a membership body assesses commercial capability across its members.

A membership is already a defined population, which is the condition cohort measurement needs. Assessing members under one method produces a capability baseline for the membership, segmentation by sector, size or region, the constraints that recur among members, and evidence for designing member services against what members need rather than what they report wanting.

  • Baseline

    What member capability actually is

    A membership is already a defined population, which is what makes cohort measurement possible. Assessing members under one method produces evidence about commercial capability among them rather than sentiment about it.

  • Segments

    Which members need which support

    Segmenting the membership by sector, size or region shows that the constraint is rarely shared evenly. Member services designed for the average member frequently serve none of the real ones.

  • Intelligence

    Findings you can publish

    Cohort research produces source-specific intelligence attributed to the body that defined the population, with the cohort, the period and the evidence classes published beside every finding. CTINDEX.org sets out how that publication works.

  • Repeat

    Evidence that compounds

    Repeating the measurement turns a single report into a series. The first reading is a baseline, and each one after it is a change view rather than a fresh opinion.

Discuss cohort research See how CTI publishes intelligence

Investors, funders and acquirers

How commercial-system evidence is used across an investment or a portfolio.

A whole-system assessment examines whether the commercial system behind reported performance is structured to keep producing it, with the evidence behind each finding stated so the position can be tested rather than accepted. Applied repeatably it gives a comparable view across holdings and a baseline to remeasure against.

  • Diligence

    Commercial-system diligence

    Financial performance describes what has happened. A whole-system assessment examines whether the commercial system producing it is structured to keep producing it, across all ten domains and the dependencies between them.

  • Portfolio

    One method across many holdings

    Applied repeatably, the same assessment produces comparable readings across a portfolio, which is what allows commercial capability to be compared between holdings rather than argued about.

  • Baseline

    A position to remeasure against

    A reading taken at investment becomes the baseline a later reassessment is read against, so commercial change can be evidenced rather than inferred from revenue.

What a CTI result is not

  • A CTI result is not a credit score, a financial rating or a valuation input
  • It is not an investment recommendation, and it predicts no financial outcome
  • Results are only comparable where the assessment route and methodology version match
  • Every finding states the class of evidence behind it and what it cannot establish

Discuss a portfolio use case See what the validated route establishes

Advisory, delivery and technology partners

CTI measures. Implementation stays a separate decision.

The partnership model is deliberately narrow: CTI diagnoses a commercial system and another organisation supports or delivers the change that follows. A delivery relationship does not determine a finding, and that boundary is what makes the diagnosis worth having to the client at the other end of it.

  • Advisory

    Consultancies and specialist commercial advisors

    An independent diagnosis is easier for a client to act on than one produced by the party proposing the work, which is frequently why an advisor already inside an organisation reaches for it.

  • Delivery

    Systems integrators and programme delivery organisations

    A baseline taken before delivery aims the work at the actual constraint rather than at the symptom that was reported, and gives the engagement something measurable to be read against afterwards.

  • Technology

    CRM, automation and commercial technology providers

    Technology changes what a commercial system can do only where the system around it can carry the change. An assessment establishes whether that is the case before the implementation does.

The neutrality principle

The safeguards are published rather than promised. The method is public, the class of evidence is recorded against every reading, and publication and suppression thresholds are fixed before a result is known. A reading the evidence does not support cannot quietly become one it does, whoever stands to deliver the work that follows. There is no public partner certification scheme, and no partner is presented as accredited by CTI.

Commercial Transformation Index was developed by b10 , which provides implementation and transformation services of its own. That relationship is governed by exactly the same rule, and it is stated rather than left to be discovered.

Discuss working with CTI

Join CTI

Expressions of interest, rather than a vacancy list.

Interest in working on CTI research is registered against the kind of work it fits rather than against a posted role, and it is held for when work of that kind is being resourced. Contributor and collaborator interest from people already working in commercial research is welcome on the same basis.

Areas an expression of interest can name

  • Commercial research
  • Analysis
  • Commercial systems
  • Programme work
  • Data and evidence
  • Publishing

Register an expression of interest

Commissioning models

Seven shapes the work takes.

These are structures rather than packages. Which one fits is decided by the population, the commercial question and the depth of evidence the decision needs, which is why the conversation starts there rather than with a specification.

A single Full CTI Audit

One organisation, assessed across all ten commercial domains against evidence an assessor has reviewed. The starting point for diligence, for a board that needs a defensible position, and for a programme deciding whether the depth is right before committing a cohort to it.

A defined cohort

A named set of organisations assessed under one methodology version, producing individual results and a population view. The cohort is defined before the work starts, because a population assembled afterwards cannot be read as one.

A regional or sector programme

A population defined by geography or industry rather than by membership, normally where a body is funding or coordinating commercial capability across it. Aggregate findings describe that region or sector and carry its cohort and period.

A membership programme

A membership body commissions assessment across its members, receives the population view, and gives members their own result. Designed to be repeated, because the second reading is where a membership body starts to own a series rather than a report.

Source-specific research

Analysis of a defined external source, published as source-specific evidence attributed to that source. Used where the question is about a population somebody else has already defined.

Longitudinal measurement

The same population measured repeatedly under the same methodology version. It is the only structure that produces movement rather than a sequence of unrelated readings.

Research collaboration

A defined population and a defined commercial research question, worked on with a research organisation inside the published consent, evidence-class and provenance rules.

Why the comparison holds

The measurement holds only while the method does not move.

Comparing evidence across organisations is only defensible if the evidence was produced the same way. That is why the methodology version and the assessment route are recorded against every reading, why results from different routes are never converted into each other, and why a reassessment uses the version the baseline used.

The same discipline governs what reaches publication. A population is defined before it is measured, research use is a separate consent, aggregates clear a cohort threshold, and every figure carries its population, its period and its limits. Those rules are what allow a population finding to be used in a decision somebody else will question.

Evidence and governance

Six rules that make multi-organisation evidence comparable.

Every one of them is published elsewhere on this platform and can be checked against a CTI finding rather than taken on trust. That is the point of publishing them.

  • Method

    One methodology, one version

    Comparison is only valid where the assessment route and the methodology version match, so both are recorded against every reading and stated with every aggregate. A figure produced under a different route is not converted into this one.

  • Evidence

    The class of evidence travels with the reading

    Observed, declared, validated and contextual evidence support different claims. Recording which one is behind a finding is what lets a reader judge how far it can be pushed, and it is why two readings of the same domain are not automatically equivalent.

  • Population

    A population is defined before it is measured

    Who is in the cohort, and why, is settled at the start. A population assembled after the results are known describes the results rather than the group.

  • Consent

    Research use is separately agreed

    Evidence gathered in an assessment belongs to the organisation assessed and is private by default. Research use is its own recorded consent rather than a condition of taking part.

  • Suppression

    Aggregates clear a cohort threshold

    A published figure appears only where the population behind it clears the CTI cohort suppression rules, so an aggregate cannot become a way of identifying one participant.

  • Provenance

    Every figure carries its limits

    Population, period, evidence class and what the finding cannot establish are part of the finding rather than an appendix to it, and corrections are recorded against the publication rather than applied silently.

Where the evidence comes from How CTI reaches a conclusion What the Commercial Transformation Index is

Find the right engagement

Two questions, and you land on the engagement that fits.

A programme, a research collaboration, cohort research for a membership, commercial diligence, a delivery partnership and an expression of interest all start somewhere different. This decides which, in about twenty seconds.

Answered in the page. Nothing is sent, and no contact details are requested.

Find the right engagement

Who are you, and what are you trying to understand?

Programmes, research organisations, membership bodies, investors, partners and individual organisations start in different places. Two questions land you on the right one.

~20 sec

Progress: Question 1 of 2

You Which describes you best?

Questions and answers

Questions about commissioning CTI across a population

How programmes measure commercial capability, what a baseline shows, what a programme receives, how research collaboration and cohort research work, how investors and partners use the framework, and how participant information is protected.

How can a government programme measure commercial capability across its participants?

By applying one commercial methodology to every participating organisation, so the results are comparable rather than a collection of separate opinions. Each participant is assessed across the ten Commercial Transformation Index domains, and the individual readings aggregate into a capability profile for the programme population. Because the method is fixed in advance, a later reassessment measures change rather than measuring a different question.

What does a commercial capability baseline show?

Where commercial capability sits across a defined population at a point in time: the distribution of Commercial Maturity Bands, the domains where capability is consistently weaker, and the dependencies that are limiting value elsewhere in the system. A baseline is the measurement every later reading is compared against, which is why it is taken before intervention rather than alongside it.

Can one assessment method be applied across every organisation in a cohort?

That is the condition that makes cohort measurement mean anything. Every participant is assessed under the same methodology version, the same domain structure and the same evidence rules, and the evidence class behind each reading is recorded. Results produced under different assessment routes are not interchangeable, so a cohort is measured under one route and the route is stated with the findings.

How can a programme identify the commercial constraints that recur across its participants?

A constraint that appears in one organisation is a finding about that organisation. The same constraint appearing across a population is a finding about the population, and it is usually the one worth funding. Aggregating comparable assessments shows which domains are weak across the group, which dependencies repeatedly fail, and which segments of the cohort carry which constraint.

Can CTI evidence be used to design or target a business-support programme?

Yes, and that is the most common reason a programme commissions measurement. Segmenting a cohort by capability, sector, size or region shows which participants need which kind of support, and in what order. The evidence describes commercial condition; deciding what support to fund and who delivers it remains the programme owner’s decision.

Can programme participants be reassessed later to show what moved?

Yes. Reassessment under the same methodology version produces a change view: movement between Commercial Maturity Bands, domains where capability improved, and constraints that persisted. Comparison is only valid where the assessment route and the methodology version match, so both are recorded with every reading and stated with any movement figure.

What does a programme receive from CTI?

Assessment results at organisation level for the recipients each participant has authorised, and at cohort level a commercial capability profile, the Commercial Maturity Band distribution, recurring constraints, domain-level patterns, segmentation across suitable cohort dimensions, intervention priorities, a reassessment view where the programme repeats, and the provenance and evidence-class context behind all of it. Exactly what a given programme receives is set by its scope and the consents in place.

Does CTI deliver the support a programme decides to fund?

The methodology is independent of who implements support. CTI measures commercial capability, identifies where the constraints sit and provides the evidence for targeting; the intervention can be delivered by the programme itself, by its existing suppliers, or by anybody it appoints. Keeping measurement separate from delivery is what allows the evidence to be used to choose an intervention rather than to justify one.

Can aggregate programme intelligence be published?

Aggregate findings can be published where the programme agrees and the evidence supports it. Publication describes the population rather than any named participant: a figure appears only where the cohort behind it clears the cohort suppression rules, and it carries its population, its period and what it cannot establish. Individual organisation results are private to that organisation and its authorised recipients.

How can a university or research organisation collaborate on CTI research?

The methodology, the domain model, the evidence classes and the publication rules are published, so a research team can examine and apply the framework without commissioning anything. Collaboration is normally built around a defined population and a defined commercial research question: cohort studies, sector or regional capability, longitudinal measurement, or CTI analysis of an external public source published as source-specific evidence attributed to that source.

What does a CTI research collaboration not include?

Raw participant data, unrestricted access to the evidence base, and the proprietary part of the method. The criterion architecture, the scoring anchors, the weighting and aggregation and the analytical logic behind a finding stay proprietary, because publishing the arithmetic would let a result be engineered rather than earned. Collaboration also confers no academic validation of the framework and no automatic co-authorship.

How can a membership body assess commercial capability across its members?

A membership is already a defined population, which is what makes cohort measurement possible. Assessing members under one method produces a capability baseline for the membership, segmentation by sector, size or region, the constraints that recur among members, and evidence for designing member services against what members actually need rather than against what they report wanting.

What does sector or regional commercial research involve?

Defining the population first, then applying the same commercial methodology across it so the findings describe that sector or that geography rather than a convenience sample. Findings are published with the cohort, the period, the evidence classes behind them and their limitations. Sector and regional research follows the same suppression rules as any other CTI publication.

How can an investor or acquirer use CTI across a portfolio?

Financial performance describes what has happened. A commercial-system assessment examines whether the system producing it is structured to keep producing it, across all ten domains and the dependencies between them, with the evidence behind each finding stated. Applied repeatedly it gives a comparable view across a portfolio and a baseline to remeasure against after investment. It is not a credit score, a rating, a forecast or an investment recommendation.

Can a consultancy or technology provider work alongside CTI?

Yes. The common model is that CTI measures and diagnoses, and the partner supports or delivers the change the organisation decides to make. Advisors frequently use an independent reading precisely because a diagnosis produced by the party proposing the work is harder for a client to act on. There is no public partner certification scheme.

Does a delivery relationship influence what CTI finds?

No, and the safeguards are published rather than promised. The method is public, the class of evidence is recorded against every reading, and publication and suppression thresholds are fixed before a result is known. A reading that the evidence does not support cannot quietly become one that it does, whoever stands to deliver the work that follows.

How is participant information protected when CTI works across many organisations?

Evidence gathered in an assessment belongs to the organisation that was assessed and is private by default. Research use is a separate recorded consent rather than a condition of taking part. Aggregate outputs describe the cohort, appear only where the population behind them clears the suppression rules, and carry their evidence classes and limitations with them. How information is handled is set out in the privacy notice.

Can I join or contribute to CTI research?

Interest is registered as an expression of interest rather than against a posted vacancy, and it is held against the kind of work it fits: research, analysis, commercial systems, programme work, evidence and data, or publishing. Contributor and collaborator interest from people already working in commercial research is welcome on the same basis.